Amazon is launching the "Shazam for Clothes".Innovation delivered by analyses based on hashtag#consumers, or rather on user experience. Besides, UX research is continuously increasing among companies. In other words, it aims at facilitating the user experience by defining who that user(s) is/are, in what context they will use this product or service, and what they need from us. UX research involves all those activities which aim at promoting the “ok, it works!” to the “Omg, wow!”
